Chronology


- Cut teeth selling Burroughs Mini-Computers to Financial Institutions such as Credit Unions
- Sold HaaS (Hardware as a Service) in New England for Selecterm
- Provided pre-sales technical support in Intel and Motorola semiconductor OEM markets; and acquired and sustained Microprocessor Technical Certifications with both Intel, Motorola and thers (for Hamilton/Avnet)
- Sold and provided pre- and post-sales support for CAE Solutions for microprocessor development environments
- Company gained influence and size with addition of Digital Equipment Corp relationship. Acquired and sustained DEC Technical Certifications in VAX and Microprocessor technologies. Began selling "OEM computer platforms" as End User Computer Solutions
- Sales Manager for Avnet's Northeast Area which was the top performing branch of the 50 Avnet offices ... for 32 consecutive quarters; in other words,

we the top performing Avnet office (out of 50 offices)
every quarter for 8 years
- VP of Marketing for Avnet's Computer Business Unit. Conceived and implemented a Marketing Automation program to mine the $1 Billion installed base.
- Serino and Associates, Inc formed and operated for 12 years serving the needs of in excess of 125 unique clients
- Omtool Channel Manager (Fired)
- UBM Everything Channel; In 9 months expanded company's ENTIRE customer base by 10 %, increased net new sales by $750,000; expanded customer relationships with IBM, Dell, and HP (Fired)
- Serino Channel Services formed and operated for

4 years (approx. 200 unique clients)
- Semi-retired (worked in Cisco, Microsoft, Intel vPro, and computer-on-forklift ecosystems)
- Serino Channel Services reformed in 2017

  
  
Serino Channel Services helps its clients in the following ways:

 - Program Manage an initiative
 - Project manage an activity
 - Write content for websites and sales

   collateral
 - Act as a “Fractional CMO”
 - Coordinate international relationships for

 >  International companies seeking to enter    U.S. and North American markets
 > U.S. companies seeking to enter or  

  enhance their presence in markets outside
  of North America
 - Build or enhance your prospect database
  to find and address the needs of
  “Shadow IT influencers”
  
ur customer

Mantra


Communicate complex technical/financial/business topics to diverse groups of people in understandable terms...


Communicate complex technical/financial/business topics to diverse groups of people in compelling terms.


"Diversity" in this context refers to people with;
 - Technical needs
 - Financial needs
 - Business needs

- Sales prospecting and closing needs

  
We can help you
help your partners with:


 - Marketing Automation initiatives in  
   Channel Ecosystems
 - Joint Marketing Plans Developed,

    Executed, and Measured
 - Partner Identification and Selection
 - Customer Retention Programs (CRM/PRM)
 - Policy and Pricing Strategies
 - Channel Conflict Avoidance / Registration

   Programs
 - New Account Development
 - After-Market Programs
 - Market Research
- Database development and enhancement